Getting Started
To make sure you get the best out of Fyber, the purpose of this guide is to walk you through the first steps to begin your Fyber experience. Each tab above is an additional step of the process. Once you complete each step, continue to the next tab above.
Signing Up With Fyber
Signing up with Fyber is the first step to monetizing your app.
- Go to the console, here
- Enter all the required details in the Sign Up page
- Click Confirm.
Note
Make sure to use your official email address as stated on the app store or your website.
Once you have completed the registration process and all of your information has been processed, Fyber sends you an official acceptance email.
Remember to check your spam folder if you can't find the mail in your inbox.
Logging in to Fyber
Now that you've successfully signed up with Fyber,
- Use the credentials entered in the previous step to login to the console.
- Click Sign In.
You are directed to the App Management window.
Move to the next tab to add your first app to the console.
Adding an App to the Fyber Console
Having received the acceptance email from Fyber, it's time to start setting up your apps in the console.
Adding an App
Follow these steps to add an app to the console:
- Sign in to the console with your user name and password, here.
The App Management window opens:
- Click ADD APP to open the Add App window
Adding an App Options
Select the option for the app you are adding to the console.
- In the search field, enter one of the following:
- App Name
- Developer Name
- Bundle ID
As you enter your details a list of apps appears according to the information entered.
- Select the app you want from the search results.
- Select the COPPA checkbox, when relevant.
- Click Add Another App if you have additional apps you want to add to the console
Your app has been added to the console.
The next step is to Add Placements to your app.
- In the Add App window select My App is Not Available in the Google Play / Apple App Store
The Add App window opens

- Enter a name for the App
- Select either Android or iOS platform
- In the Category section select the relevant categories that your app corresponds with.
These categories are used by advertisers for targeting purposes.
- Drag and drop an icon for your app
- Enter the Bundle ID for your app
- Select the COPPA checkbox, when relevant.
Editing App Settings
To edit the settings to your app, follow these steps.
- From the list of apps available, select the app you want to edit
Next to each app you can find its active placement types and selected performance metrics that refer to the app's FairBid traffic of the previous day.
- Click App Settings
- Enter the iTunes URL for an iOS app or Play Store URL for a Google App, as required.
- Amend the Bundle ID and Categories, if necessary.
- Click Save to save your changes.
Move to the next tab to add Mediated Networks.
Adding Mediated Networks
Now that you have signed up with Fyber, added an app to the console, created and configured placements, the next step is to add mediated networks.
Important
Before adding a mediated network, you must retrieve parameters from the various networks' dashboards.
Comprehensive mediation configuration guides for each network can be found here.
Before adding a mediated network, you must retrieve parameters from the various networks' dashboards.
Adding a Mediated Network
On the App Management window, click Mediated Networks.
The Mediated Network window opens.
Click the Placements button to add and review placements. For more details, click the Placements tab above.
Mediated Networks
Follow these steps to add a mediated network that you want to work with.
- Click the required mediated network from the list.
Note
Until one is selected they are all inactive.
- Once selected the network configuration window opens, enter the credentials, as required.
Each network requires different information.
- Click Save and the mediated network is added to the Active Mediated Networks section.
Important
All network settings are defined at the app level and are inherited by all of its placements defined in the app.
For a detailed list of the required parameters for each network, click here for the network guides.
You must make sure that you associate an instance of the Mediated Network to a placement and configure it correctly. For details on how to do this, click the Placements tab above.
Repeat this process for each mediated network.
Move to the next tab to create placements for your app.
Creating Placements
Now that you are signed up to Fyber and have added an app to the console, the next step in the process is to add placements.
What is an Ad Placement?
A Placement refers to a location within your app where ads can be displayed. This location might be, for example, on your Start screen, on the Game Over screen or the bottom or top bar of the app.
For each placement, you can define a specific ad format, configuration and delivery rules to maximize performance.
You must have at least one ad placement to monetize your app.
Adding your Placement
To start adding your ad placement:
- Log in to the Fyber console, here.
- Click Apps on the left menu
The App Management window opens
- Select the app for which you want to create placements
- Click the Active Placement Types and the Placements window opens. All current placements are displayed.
- Enter the name of the placement.
- From the dropdown list select the Placement Type
- Click Save Placement when you have finished and continue to add placements, as required.
All the placements for that app are saved.
From the placement list you can directly add instances and floor price. This is particularly helpful for those who frequently adjust floor prices.
- On the Placements window, next to your placement, click the cog icon and click Placement Setup.
Targeting
You can target a specific audience that is exposed to ads running on this Placement.
- Toggle Targeting to On
- Select at least one country
- Select network connection option
Note
Set at least one option (Country or Network Connection), or turn the toggle off.
Floor Price
Floor prices indicate to buyers participating in auctions held in Fyber Marketplace, the minimal price at which you are willing to sell your inventory. By default, it is set to $0.01 for all countries. A floor price must be at least $0.01 or higher otherwise an auction cannot be held. All floor prices are in US dollars.
- Enter a floor price
- Select countries and set a different eCPM floor price for them
- Filter and amend the floor price individually or by Country Group.
Capping and Pacing
You can limit the number of ads shown on a placement for a given timeframe and also add pacing rule.
Name | Description |
---|---|
Capping | Limit the number of impressions per second / minute / hour / day |
Pacing | Set the pace for the maximum number of ad impressions per second / minute / day / hour |
Ad Types
Set out below are the details for each specific placement option.
Interstitials are full-page ads served between screens during mobile app navigation. They are presented to the user at natural app transition points such as launch, video pre-roll or game level load.
- The Placement Setup window opens.
- Under Supported Ad Types, use the toggle options to turn a display interstitial into a video interstitial or select both options, even after the placement has been created. By default, both options are selected.
- Once the Video option is selected, you can use the Video Settings to decide which videos you want to display.
- Under Targeting, toggle to ON to set specific targeting rules.
- Enter a floor price to define a minimal CPM for Fyber Marketplace.
- Set the Capping and Pacing limits for your placement.
- Click the checkbox for the child-directed audience message, if relevant.
- Click Save.
Rewarded ads are an engaging ad format that display a short video ad (up to 30 seconds) to the user and in exchange the user earns a reward. The user must watch the whole video through to the end to earn the reward.
- The Placement Setup window opens.
The Rewarding section is intended for those who would like to use server side rewarding.
- Provide the name of your currency and the reward amount and use Server Side Rewarding to define the server-to-server callback.
- Under Targeting, toggle to ON to set specific targeting rules.
- Enter a minimum floor price to define a minimal CPM for Fyber Marketplace.
- Set the Capping and Pacing limits for your placement.
- Click the checkbox for the child-directed audience message, if relevant.
- Click Save.
- The Placement Setup window opens.
- Set the Refresh Interval for the app banner placement. This determines the frequency in which a banner placement is refreshed.
- Under Targeting, toggle to ON to set specific targeting rules.
- Enter a floor price to define a minimal CPM for Fyber Marketplace.
- Set the Capping and Pacing limits for your placement.
- Click the checkbox for the child-directed audience message, if relevant.
- Click Save.
Ad Network Instances
Move to the next tab to begin creating instances.
Creating Instances
As part of the set-up process for your Placement, you can define Ad Network Instances and arrange them in order of preference within the Console.
Creating an Instance
Once you have configured mediated networks, you can easily add mediated network instances to your placement configuration.
Before you begin to configure your instance, make sure you have first added placements for the ads in your app. For details of how to do this, click here.
You must also enable mediated networks by adding networks' credentials, in the Mediated Networks section.
To configure an Instance, follow these steps:
- Login to the Fyber Console and select the app for which you want to add instances
- Next to the relevant placement from the placement list, click Add Instances
- Enter the details of the Instance:
- Instance Name - The internal name of the instance in the Fyber Console and used in reporting
- Ad Network - The network for which you are setting up the instance
Note
If you can't find the relevant network you probably need to set it up. For details, click here.
- Instance ID - Taken from the dashboard of the selected network. For a detailed guide on how to retrieve parameters per network click here and navigate to the relevant network guide.
- When finished, click Save Instance.
- The Instance you have configured is shown in the list under the relevant placement.
Note
By default, instances are created with Auto CPM.
Changing Auto CPM
To change the default Auto CPM setting to Manual CPM, follow these steps:
- On the Instance line, click AUTO
- Under CPM Prediction Method, click the dropdown menu
- Select Manual CPM
- Click Save
Editing an Instance
To edit an instance and change the settings, follow these steps:
- Click the three vertical dots and at the end of the row.
- Select Instance Setup
- Toggle the Capping and Pacing switches to display the settings.
- Enter the Capping and Pacing details, as required.
- When finished, click Save.
Activating or Deactivating an Instance
Follow these steps to activate or deactivate an instance.
- From the list of instances, select the instance you want to deactivate or delete
- Toggle the switch to either activate or deactivate the instance.
Deleting an Instance
Follow these steps to delete an instance.
- Click the three vertical dots and at the end of the row.
- Select Delete
You are prompted to confirm if you want to delete the instance.
- Click Delete to remove the instance.
You can also sort your waterfall by switching to "Manual CPM" and setting the actual CPM value. Alternatively, you can use Manual Prioritization and prioritize network instances above the waterfall, regardless of the their CPM.
For details on how to set up your placement waterfall using auto CPM or manual prioritization, click here.
Prioritizing Ad Networks
Once you have configured your placement, using the instructions here, follow the steps below to prioritize the order of the Ad Networks.
- In the Configure Placement window, click + Ad Network Instance
- Select the Ad Network you want to add
Ad Networks that have already been configured are displayed at the top of the dropdown menu.
Networks that have not yet been configured appear under New Demand.
- Enter the required parameters for that Ad Network and click Add.
If the credentials you enter are incorrect, you are presented with the following message, detailing the reason for the configuration failure:
- Enter the Ad Network Instance
Note
If you have not yet configured Mediated Networks, you must do so in order to add instances.
For details on creating Ad Network Instances, click the Mediated Networks tab above.
- From the dropdown menu select the Bidding Type.
- Automatic CPM works using Fyber's price prediction algorithm
- Manual CPM uses the values entered manually
Note
For multiple instances with different prices, it is recommended to use Fixed CPM.
- Once you've finished configuring the instance, click Add.
Each configured Ad Network Instance appears, by default, under the Auto Optimized
- Click and drag the Ad Network you want to manually prioritize into the Manual Prioritization section
Important
Setting manual prioritization overrides all instances under Auto Optimized and is not available for Programmatic Mediation partners.
-
Rearrange the Instances in the Manual Prioritization section by dragging and dropping them in the order you want them to be prioritized.
-
Add additional instances, if required by clicking on Ad Network Instance.
The order set in the manual prioritization, is the order in which the instances are called, before moving to instances under the Auto Optimized section.
Note
Essentially, you can create multiple instances for each Ad Network and prioritize them in this section.
- Click the menu icon (three vertical dots) of each Ad Network to either Edit, Deactivate or Remove it.
Ad Networks (Instances) that are deactivated automatically move to the auto-optimization section. Clicking Remove, disconnects the Ad Network Instance from the Placement.
You have now successfully added and prioritized the ad networks (instances).