FairBid uses a unified auction environment for mobile app publishers. This unified auction environment is known as Fyber Marketplace. With Fyber Marketplace, an auction is facilitated in real time.
In real time auctions, each ad impression is simultaneously offered and sold to the highest bidder. These bidders include several types of demand sources, including programmatic buyers (otherwise known as DSPs), programmatic mediation buyers and mediation buyers.
In a real unified auction (above), like that of FairBid, each ad impression is simultaneously offered and sold to the highest bidder from among any type of demand source.
You can find out more about Fyber's Unified Auction on our blog