COPPA compliance is handled at the app level in FairBid which causes all the placements associated to that app to inherit the same settings. Alternatively, it can be handled at a per Placement level. This is useful for publishers with age gates that can set different placements with different COPPA-related settings.
By marking the check box, you are confirming that your app is not directed at children under the age of 13 or to a general audience which may include children under the age of 13. In addition, you are confirming that it complies with the Children's Online Privacy Protection Act.
When adding a new app to the console the following window is opened for you to confirm your COPPA Compliance.
During the placement configuration process, COPPA Compliance is required and appears as follows:
Impact on Monetization
If the COPPA Compliance box remains unchecked, your monetization might be negatively impacted.