The General Data Protection Regulation act (GDPR) sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU).
Fyber has implemented internal processes to anonymize user data in a way that still makes it useful for you, while ensuring that user identity is protected.
In addition, Fyber flags its demand partners and/or mediated ad networks that the user did not provide the consent required under GDPR and does not wish to be served with targeted ads on the app.
All of Fyber’s SDKs were updated prior to May 25, 2018.
GDPR SDK APIs
All new SDKs include new APIs to communicate user consent provided on the app to Fyber and also include features to propagate consent to Fyber’s demand partners and mediated ad networks.
Updating your apps to Fyber’s latest SDKs is essential to ensure your compliance with GDPR.
We strongly recommend notifying your users that they must update their app to the latest version to ensure compliance with GDPR.
Yes, we’ll ensure you’re GDPR compliant regardless of which SDK version you have, but in order to ensure you’re not limited on ad monetization potential, we recommend updating to the latest SDKs.