GDPR

Introduction

The General Data Protection Regulation act (GDPR) sets guidelines for the collection and processing of personal information from individuals who live in the European Union (EU).

Fyber has implemented internal processes to anonymize user data in a way that still makes it useful for you, while ensuring that user identity is protected.

In addition, Fyber flags its demand partners and/or mediated ad networks that the user did not provide the consent required under GDPR and does not wish to be served with targeted ads on the app.

Note

All of Fyber’s SDKs were updated prior to May 25, 2018.

GDPR SDK APIs

All new SDKs include new APIs to communicate user consent provided on the app to Fyber and also include features to propagate consent to Fyber’s demand partners and mediated ad networks.

Updating your apps to Fyber’s latest SDKs is essential to ensure your compliance with GDPR.

Important

We strongly recommend notifying your users that they must update their app to the latest version to ensure compliance with GDPR.

GDPR FAQs

Will I have to update to the new SDK if I have already signed Fyber’s DPA?

Yes, we’ll ensure you’re GDPR compliant regardless of which SDK version you have, but in order to ensure you’re not limited on ad monetization potential, we recommend updating to the latest SDKs.

I need more time to present my own consent form to users, what happens in the meantime?
No worries, you are still in compliance. However ad monetization in EU may be severely impacted as user consent is crucial for most advertisers.
What happens if a user withdraws their consent?
The publisher should provide the user with an option in the app or site to withdraw consent. If a user withdraws consent, the Fyber SDK will treat it as if the user declined consent.