Demand Performance

Note

This report is intended for use by Publishers.

Introduction

The Demand Performance report provides you with the ability to create reports based on actual and accurate revenue data pulled directly from the dashboards of mediated networks and programmatic data from DSPs in Fyber Marketplace. The report updates once a day at 10.00am GMT.

This report saves publishers the burden of logging-in to each individual mediated networks' dashboard to discover how much revenue was generated.

What's in the Report?

In Demand Performance you can find all the dimensions and metrics required to analyze how the publisher’s demand partners (mediated or programmatic) are performing. All of the dimensions and metrics previously available in the Mediation Overview report are still there, with the addition of DEU and ARPDEU.

As previously, in this report you can find Response Rate (also referred to as Ad Network Fill Rate or Availability Rate in competing platforms). This metric represents the % of fills for a demand source provided from the total bid requests sent to them. It is available at the instance level for mediated ad networks.

The revenues and impression counts for traditionally mediated networks data in this report come from the mediated networks' reporting APIs.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here. 

Default View

To make it easier, the Demand Performance report default view shows the following details when the report is opened:

  • Split by “Demand Source Name” (with a default limit of 50 sorted by descending Revenue)
  • The following metrics “Revenue”, “Publisher eCPM”, “Impressions”, “Response Rate” (in this order)
  • Results are sorted by “Revenue” in descending order
  • Three dimensions in the Pinboard “Demand Source Type”, “App Name” and “Device OS” (in this order) sorted by descending Revenue

Demand Performance Dimensions

  1. Set out below are the groups and the dimensions contained within them, relevant to the Network Performance report.
Group Name Dimension Description
Date/Time - The date and time of the report
Ad Behavior Placement Type Placement type describes how ads will look in your app and where ads will be located. Optional Placement types can be either banner, interstitial or rewarded.

Banner
A basic placement type that appears at the top & bottom of the device screen. Doesn't' support video content.

Rewarded
An ad placement type Supports video content.

Interstitial
Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
Demand Bid Status

This dimension describes the status of each full bid transaction and is comprised of the following options:

Won: The winning bid of the auction.

Lost on Price: Bid response lost because the price returned was lower than another bid in the auction.

Below the Floor Price: Bid response was rejected because it was lower than the publisher floor price passed on the bid request.

Blocked Category: Bid response was rejected because the campaign's IAB category corresponded to a blocked category by the publisher.

Blocked on Creative: Bid response was blocked by manual blacklisting of the creative ID.

Failed Creative ID Blocked: Bid response was automatically blocked due to consistent low survival rate.

Invalid Response: Bid response failed because it was invalid. Common examples include, the JSON was invalid and the response was missing mandatory parameters. See our Demand Docs for a list of mandatory parameters.

No Bid: Bid response returned an HTTP 204 "No Content" response signalling the bidder had no bid for the auction.

Demand QPS Throttling: Bid response was blocked according to a manual QPS (Queries Per Second) cap set on the demand integration level.

Filtered out for Optimization: Bid request was automatically blocked due to an internal optimization mechanism that blocks 95% of unmonetized traffic.

HTTP Error: Ad request failed due to a web server error.

Timeout: Bid response failed because it exceeded the timeout window (350ms for RTB Bidders). A best practice is for Demand Partners to pass a no bid instead of timing out.

  Demand Source ID The identifier of the demand partner(s) who bid in the auction
  (Winning) Demand Source Name The demand partner(s) who bid in the auction
  Demand Source Type

The type of demand integration. Can be one of the following:

  • Programmatic
  • Programmatic Mediation
  • Mediated Networks
  • Custom API
  Reporting Source The source of the data. Can be either from Fyber's data or the mediated networks' reports.
Device Device OS The operating system of the device upon which the app is installed
Inventory App ID A unique identifier of the app in Fyber's system
  App Name The name of the app
  Instance ID

The Instance ID, as generated by the mediated network.

NOTE: This is referred to differently by various mediated networks.

  Instance Name A name provided manually by the publishers for a mediated network's placement
  Placement ID A unique identifier of a Placement's in the Fyber system
  Placement Name The name provided by a publisher to a Placement they created in the Fyber system
  Placement Type

Placement type describes how ads appear in the app and where ads are located.

Placement types can be either:

Banner: A basic placement type appearing at the top or bottom of the device's screen. Does not support video content.

Rewarded: An ad placement type supporting video content.

Interstitial: Full-page ads appear at natural breaks and transitions, such as level completion. Supports video content.

  Product Line

Can be either FairBid or Marketplace.

Data is available from March 16th 2020. Available for internal Fyber users only.

  Publisher ID

The unique identifier of the publisher in the Fyber system. This ID also part of publishers' Reporting API credentials.

  Publisher Name

The name of the publisher in the Fyber system

Location Country The country in which the impression was served
Reporting Source Reporting Source The source of the data. This can be either from Fyber's data or the mediated network's reports
Experiments Variant Name

A variant is a group within a placement experiment or test. A placement test allows you to make informed decisions based on data by testing a different placement configuration on a subset of your users.

Once you have analysed the results of the test, choose the variant that preforms best.

  Variant ID Also referred to as the Ad Unit ID.  Visible to internal users only.

Demand Performance Metrics

Metrics appear in the left pane under the dimensions. Set out below are the the metrics relevant to the Network Performance report.

Group Name Metric Description
Engagement Rewarded Completions The number of times users completed watching a video ad.  This metric is available for Fyber FairBid publishers with SDK version 2.08 and above
  Unique Impressions The number of unique users that had at least one impression in the selected timeframe
  Completion Rate The ratio of video completions to video impressions
  Show Rate

The number of impressions over fills.

[Sum (Impressions) / Sum (Ad Requests) ] * 100%

  ARPDEU

The average revenue for a Daily Engaged User

  DEU

The number of daily unique users that had at least one impression in the selected timeframe

Delivery Bid Requests The number of requests sent to each demand partner
  Bid Responses The number of "valid bid responses" ("Won" or "Lost on Price" responses) returned by the demand partner to bid on the inventory.
  Clicks The total number of times users click on an ad
  CTR Click-Through Rate is the total number of clicks divided by the total number of impressions
  Demand Fill Rate The percentage of ads served (impressions) out of the bid requests that were sent to a particular demand partner
  Impressions The total number of ads shown to users across all of your placements and apps
  Response Rate

The percentage of valid ad responses ("won" or "lost on price") a network returned out of the total bid requests it received from FairBid.

This metric is sometimes referred to as 'Network Fill Rate' or 'Availability Rate'.

  Win Rate The number of bids won over the number of bid responses
Revenue

Publisher

eCPM

Effective cost per thousand impressions.

If the demand partner is a mediated network, the eCPM is calculated by diving the reported revenue by the reported impressions.

Both the reported revenue and the reported impressions may change over time retroactively by the mediated network. This affects the presented figures of those metrics

  Publisher Revenue

Total earnings accrued so far.

This amount is subject to change when earnings are verified for accuracy.