Auctions Report

Note

This report is intended for use by Publishers.

Introduction

The Auctions report provides a convenient way to track performance metrics such as revenue, number of impressions, number of clicks and more. It also enables you to perform in-depth analysis on your auction landscape and gather insights on the performance of the millions of transactions happening daily. The data shown in the Auctions report is based on aggregated data collected from the Fyber Marketplace, it is updated on an hourly basis with data latency of approximately 3 hours.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reports, click here.

Auctions Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Auctions report.

Group Name Dimension Description
Date/Time - The date and time of the report
Auction Deal ID The unique identifier string passed in the bid request to signal the presence of a PMP
Delivery SDK/Tag Version Version of the source SDK or JavaScript tag
  SDK Renderer The renderer of the SDK
Winning Demand Advertiser Domain The destination domain that the advertiser has set for a given ad
  Buying Mechanic Programmatic or Mediation
  Campaign ID The campaign ID as defined by the advertiser and sent by the advertiser in the bid response
  Creative ID The creative ID as defined by the advertiser and sent by advertiser in the bid response
  Creative Type The format of the ad that was displayed as returned in the ad response. Can be one of the following:

Display
Video
* Display or Video
  Demand Source Name Demand partner that won the auction
  Demand Source Type Type of demand integration. Can be one of the following:

Programmatic
Programmatic Mediation
Mediated Networks
Custom API
  Seat ID Seat ID of the winning buyer on the DSP's side
  Seat Name Name of winning buyer on the DSP's side
Device Device ID Type The type of unique device identifier. Can be either IDFA or AAID.
  Device Manufacturer The company that manufactured the device. For example Apple or Samsung.
  Device OS The mobile operating system on the device
  Device OS Version App's mobile operating system
Inventory Ad Size The creative ad size as was defined by the advertiser
  Variant ID (Ad Unit ID) The unique identifier of the ad unit in the Fyber system
  Variant Name (Ad Unit Name) The name of the ad unit
  Ad Unit Type Type of ad unit container can be either video, display, video & display. The ad types available to an ad unit depend on the placement type you selected when creating it.

Display: An ad unit type that supports display only

Video: An ad unit type that supports video only

Video & Display: An ad unit type that supports video or display
  App Bundle  
  App ID App identifier within Fyber's system
  App Name The name of the app
  Category (App Store)  
  DNT Indicated whether users has requested to not be tracked
  Placement ID Placement identifier in Fyber's system
  Placement Name A name given by a publisher to a placement they created on Fyber
  Placement Type Placement type describes how ads will look in the app and where ads will be located. Optional placement types can be either banner, interstitial or rewarded.

Banner: A basic placement type that appears at the top or bottom of the device's screen. Doesn't' support video content.

Rewarded: An ad placement type that supports incentivized video content.

Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content.
  Product Line Either Fyber FairBid or Fyber Marketplace
Location Country The country in which the user is located
Mediation Overridden Rank For mediated networks, describes whether rank was manually overridden by publisher. Can be either "Overridden" or "Not Overridden".
  Winning Demand Network Rank The rank of the demand partner that won the auction. Applicable only to mediation or custom API demand sources.
Winning Demand Instance ID The instance ID as generated by the demand network. Notice: this is referred to differently, by various demand networks
  Internal Instance ID  
  Instance Name A name manually provided by the publisher for a mediated network's placement
 

Auctions Report Metrics

Set out below are the groups and the metrics relevant to the Auctions reports.

Group Name Metric Description Formula
Auction Ad Requests The number of requests for ads sent from an application to the servers of the exchange. Note - ad requests are not the same as bid requests. Sum (Ad Requests)
  Avg. Clear Price The average price that the demand partner paid for 1000 impressions. Sum (Clear Price)/Sum (Cleared)
  Clear Rate Reflects how many auctions were cleared out of the ad requests received Sum (Bids Won)/Sum
(Ad Requests)
  Cleared The number of ads that were successfully sold via an auction Sum (Bids Won)
  eCPM    
  Fill Rate The average cost of a thousand impressions {(Revenue/Sum (Impressions)}
x 1000
Bids Avg. Floor Price Average floor price of all the ad requests received Sum (Floor Prices) /
Sum (Ad Requests)
  Avg. Win eCPM Average winning bid price, in terms of CPM. Reflects the average price of all bids that won the auction. In case of a second price auction, Avg. win bid price is higher than the the price the demand partner will pay for the impression. Sum (Win Bid Price) /
Sum (Cleared)
Delivery Survival Rate Total number of impressions served divided by total winning bids Sum(Impressions) / Sum(Clears)
Engagement Clicks The number of times users click on an ad Sum (Clicks)
  Completion Rate The ratio of rewarded video completions to rewarded video impressions Sum (Rewarded Completions) / Sum (Rewarded Impressions)
  CTR "CTR" means clickthrough rate and equals the total number of clicks divided by the number of impressions. [Sum (Clicks) / Sum (Impressions) ] * 100%
  Frequency The average number of ads served per unique user in a selected timeframe Sum (Impressions) /
Sum (Unique Users)
  Impressions The number of ads shown to users Sum (Impressions)
  Rewarded Completions The number of times users completed watching a rewarded video Sum (Rewarded Completions)
  Unique Users The number of all unique users that triggered at least one ad request during selected timeframe.
De-duplication is done in real time, based on the selected dimensions. This metrics is used to calculate the following metrics:

DAU (daily active users)
ARPDAU (average revenue per daily active user)
Ad Frequency (impressions / unique users)

To view DAU:

Select the Unique User metric
Filter selected timeframe to a one day range OR
Split by date/time and view with daily granularity (1D)
Sum (Unique Users [by device ID, with at least one ad request])
Revenue ARPU ARPU is calculated by dividing Total Revenue by the number of Unique Users. ARPDAU helps answer the question “how well do I monetise my users?” Typical splits include ARPDAU by app, creative type, and placement type

To view ARPDAU (Average Revenue per Daily Active User):

Select the ARPU metric
Filter selected timeframe to a one day range OR
* Split by date/time and view with daily granularity (1D)
(Total Revenue) / (Unique Users)
  Fee A percentage of the eCPM. Fee is paid to Fyber by a publisher for Programmatic Mediation Impressions. Sum (fee)
  Total Revenue Total payment received from demand. Some of this revenue will be paid directly by demand partner Sum (Total Revenue)
 
Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request