Daily Active Users (DAU) Report

Note

This report is intended for use by Publishers and is available from SDK version 2.1 and higher.

Introduction

The Daily Active User (DAU) report provides publishers the ability to see the real and accurate number of DAUs for their app using a defined set of dimensions.

To explore DAU, you must split or filter by App ID or App Name.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

DAU Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the DAU report.

Group Name Dimension Description
Date/Time - The date and time of the report
Inventory App ID App identifier in Fyber's system
  App Name The name of the app
  Publisher Name The name of the publisher Fyber's system
Location Country The country in which the user accessed the app
Inventory App ID App identifier within Fyber's system
  App Name The name of the app
  Instance ID The Instance ID as generated by the demand network. Note: This is referred to differently, by various demand networks.
  Instance Name The name you provided to a mediated network's instance
  Placement ID A Placement's identifier in the Fyber system
  Placement Name A name given by publisher to a placement they created on Fyber
Location Country The country in which the impression was served
Reporting Source Reporting Source The source of the data. Can either by Fyber's data or the demand partner's reports
 

DAU Metrics

Metrics appear in the left pane under the dimensions.

Set out below are the the metrics relevant to the DAU Report.

Group Name Metric Description Formula
Engagement Total Revenue Total earnings accrued so far. This amount is subject to change when earnings are verified for accuracy. Sum (Total Revenue)
Revenue DAU The number of daily active users of a selected. To explore this metric, choose either App ID and/or App Name.  
  ARPDAU The average revenue per daily active user of a selected app. To explore this metric, choose either App ID and/or App Name. Sum (Total Revenue) / DAU
 
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