Meta Audience Network


The purpose of this article is to guide publishers who want to use the Fyber FairBid SDK to load and display ads from Meta Audience Network via FairBid Mediation.


Meta Audience Network is transitioning to support bidding-only Instances. New Meta Audience Network Instances can be created only for Android apps that already had Meta Audience Network Instances prior to 31 May 2021. For these apps, all Meta Audience Network Instances must be migrated to Meta Bidding by 30 September 2021.

Any iOS Meta Audience Network Instances and Android Instances of apps with no Meta Audience Network Instances prior to 31 May 2021, will not respond in waterfalls in which they participate.

This is a six-step process:

  1. Create or login to your Meta Audience Network account
  2. Create an app in Meta Audience Network
  3. Create a placement for your app
  4. Retrieve the parameters from the Facebook dashboard
  5. Insert the Facebook parameters into the Fyber Console
  6. Adding the Meta Audience Network SDK to your integration


Meta currently supports the following ad formats:

  • Interstitials
  • Rewarded Videos
  • Banner

Refer to Facebook for updates on supported ad formats. 


Step 1: Create or login to your Meta Audience Network Account

Follow these steps for creating a Meta account.

If you are a new user:

  1. Go to Meta for Developers and register with your Meta account.


  1. Follow the instructions and set your application name.
  2. Click Register.

If you are already registered:

  1. Sign in to your Meta account
  2. Click My Apps in the top right corner and select your app.


Creating a Business

You can manage your business on Facebook including  Facebook advertising and Audience Network monetization. Facebook Manager is a more secure way to manage your Pages and ad accounts. You can see who's working on what and what they have access to see and work on.

  1. Go to Facebook Manager
  2. Click Create Business


  1. Enter your details and click Next
  2. Enter your business details and click Submit.


Creating a Property

Facebooks's Monetization Manager is a platform that will help you grow your business with Audience Network. It helps you manage your placements, understand your performance and maximize your revenue.

  1. Go to Monetization Manager, here.
  2. Log in with your credentials.
  3. Click the business you just created or create a new business, as described above.

  1. Scroll down and click +Create Property


  1. Enter the name of the new property
  2. Click Create Property to continue.

Selecting Your Platform and Display Format

Platforms are the different products you can monetize with Audience Network. Once you have created your property your next step is to add the platform you want to monetize.


  1. Click +Add on the platform you want to work with
  2. Complete the details

  1. Click Submit.

Creating an Ad Space

An Ad Space helps you organize ad placements to reflect what a person is doing when they see an ad in your app. To create an ad placement, you’ll need to create an Ad Space first. You can create up to 4 Ad Spaces per platform.

  1. On the Monetization Manager left tool bar go to Integration >> Properties >> Select a property
  2. Click +Create Ad Space


  1. Enter a name for the Ad Space


  1. Upload a file and description of when your ad is to be triggered.
  2. Click Create Ad Space.

Now you have created your Ad Space, you can create ad placements by clicking on the edit icon and Create placement.

  1. Click the menu bar on the window and select Create Placement


Step 3: Creating a Placement for your Ad

Meta Audience Network offers different types of ad units. Each ad unit in your app is identified using a unique placement ID.

The Create Placement window is displayed:


  1. Enter a Placement Name
  2. Select the display format for your ad placement.
  3. Scroll down and complete the Price Settings details


  1. Click Create Placement


An ad placement can only be used by one Ad Space and must match the same platform as the Ad Space.


Adding Placements to your App

Once you have click on Create Placement, the details of your placement are displayed:


Click Get Code or Copy ID



Your app cannot receive Audience Network ads until payout information is added and it has been sent for review.


Step 4: Retrieve the parameters from the Facebook dashboard

To enable Facebook to as an Ad Network with Fyber, you must obtain three parameters from your Facebook account and later insert them into the Fyber dashboard.

Set out below are the details of what parameters are required, how and where to obtain them.

Facebook Parameter Description
App ID The unique identifier of your app in Meta Audience Network’s system.
System User Access Token This is the most commonly used type of token. This kind of access token is required any time the app calls an API to read, modify or write a specific person’s Facebook data on their behalf.
Placement ID The unique identifier of a specific placement in your app in Meta Audience Network’s system.

Alternatively, watch and listen to the video below to find out how to obtain the required parameters:

Retrieving the App ID

To retrieve your App ID, follow these steps:

  1. In the dashboard of your Facebook account, in the left hand menu bar, click App Dashboard


  1. The App Dashboard is displayed and the App ID appears twice:

Retrieving the System User Access Token

To retrieve your System User Access Token, follow Facebook’s Guide.

At Step 3. make sure you check read_insights as well as read_audience_network_insights in Available Scopes.

Retrieving the Placement ID

To retrieve your Placement ID:

  1. Click Audience Network on the left sidebar in the dashboard

You are asked to navigate to Monetization Manager, click the link:

Under your application review you find a list of your placements, click the one you want to retrieve its Placement ID

Now that you have obtained this information, you can complete the configuration of Facebook's Parameters in your Fyber Account. 

Step 5: Insert the Facebook Parameters into the Fyber Console

To enter the parameters obtained from Facebook and insert them into the Fyber Console, follow these steps.

  1. Sign-in to your Fyber account.
  2. Select your app from the App Management window.

  1. On the App Management page, click Mediated Networks.

  1. Select Facebook from the list

The Facebook Mediation window opens:

  1. Enter the Facebook app credentials and set the Instance name.

Instance name should be distinguishable in case you have multiple Facebook Instances.

  1. For each ad format, enter the Instance Name and Placement ID.
  2. Click Save.
  3. To complete the set up, you must associate the network instance that you just created to the relevant Placement set up on the Fyber dashboard. For a detailed guide click here.

You have now successfully integrated Facebook into the console.

Step 6: Adding the Meta Audience Network SDK to your Integration

To add the Meta Audience Network SDK go to the Supported Networks page and follow the guide while selecting the Configuration for Meta.

SDK Bidding

To enable SDK Bidding for Meta Audience Network, click here.

Targeting Android P

When targeting Android P and using video ads, you must add an exception rule to 'localhost' found in your apps Network Security Configuration.

  1. Make the Network Security Configuration xml with the code below:
Example of a config file for the 'network security config'
<?xml version="1.0" encoding="utf-8"?>
   <domain-config cleartextTrafficPermitted="true">
       <domain includeSubdomains="true"></domain>
  1. Modify your manifest of your app to point to this file.

The following code is an example of how to create this entry:

Manifest Modification (excerpt)
<?xml version="1.0" encoding="utf-8"?>
<manifest ... >
    <application android:networkSecurityConfig="@xml/network_security_config"
                    ... >

More information can be found here.

iOS Frameworks

Add the following frameworks to your project,

  1. libc++
  2. libxml2

Add the libxml2.tbd and libc++.tbd lib to the target by clicking the application target -> Build Phases -> Link Binary With Libraries.

Meta Audience Network iOS 14 Guidelines

Facebook provides additional guidelines for the measures required by you to prepare for iOS 14. For further details, click here.

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