These are from the OpenRTB 2.3 Specifications list, Table 5.3.
Value | Description |
---|---|
1 | Audio Ad (Auto Play) |
2 | Audio Ad (User Initiated) |
3 | Expandable (Automatic) |
4 | Expandable (User initiated - Click) |
5 | Expandable (User initiated - Rollover) |
6 | In banner video ad (Auto play) |
7 | In banner video ad (User initiated) |
8 | Pop (i.e., Over Under or Upon exit) |
9 | Provocative or suggestive imagery |
10 | Shaky, flashing, flickering, extreme animation, or smileys |
11 | Surveys |
12 | Text only |
13 | User Interactive (i.e. Embedded games) |
14 | Windows dialog or alert style |
15 | Has audio on/off button |
16 | Ad can be skipped (i.e., skip button on preroll video) |