Ad Units and Placement ID

Introduction

A Placement (also referred to as an Ad Spot) is a location within your app where ads can be displayed. This might be defined when you open the app, between levels of a game or within your apps feed. An ad ad unit is the format that is served in that location.

Each ad unit accommodates one ad format. You must integrate at least one to begin showing ads from Fyber Marketplace buyers.

Note

Fyber supports only one ad unit under each placement.

Ad Unit Types

Set out in the table below are the different ad types supported in Fyber Marketplace.

Ad Unit Type Size Description
Banner 320x50
(728x90 for iPad)
A static or animated image or media usually placed in high-visibility areas on apps at the top or bottom of the screen.
MREC 300x250 MREC = Medium Rectangle.
It always has the dimensions of 300x250 and is a highly prominent ad unit, typically seeing higher than average click through rates.
Interstitial Display Full Screen Interstitial ads are interactive, full-screen ads that cover the app screen.
They are designed to appear between content and are placed at natural transition points or breaks, such as in between activities or game levels.
Their full-coverage is what differentiates them from other ad types, such as banner ads.
Interstitial Video Full Screen An in-app full-screen video. Fyber recommends the following video aspect ratios: 16:9 (for interstitial phone and tablet), 4:3 (for iPads), 3:2 and 16:10. Fyber’s SDK runs videos with any aspect ratio, no constraints are put on aspect ratio.
Full-screen video ads are short (15-30 sec) generally with high eCPMs. For these videos there are three options: Skippable, Non-skippable and Both - this relates to the length of the video.
Rewarded Video Full Screen Ads where the user can opt-in to watch in exchange for an incentive — for example, an extra life in a game, an extended free trial, or virtual currency.
Rewarded Playables Full Screen Playables are Interactive ads that give users a mini preview of an app that they can try-out before downloading.
Rewarded Playables enable the user to opt-in, in exchange for an incentive in the app - such as an extra life or free tokens.

Marketplace SDK Ad Unit Behavior

Below is a description of the UX for each ad format

Banner

  • Displayed in high-visibility areas at the top or bottom of the screen
  • The ad can remain on screen, within the app’s layout, while the user is interacting with an app 
  • There is no close button

MREC

  • MREC ads are commonly placed at the bottom of a users screen before scrolling down. It is generally the best performing ad size, as well as the most expensive/valuable.
  • There is no close button

Interstitial - Display

Close 

  • iOS: The close-button appears on the top right-hand side with a 2 second delay
  • Android: The back button is enabled with a 2 second delay 

Interstitial - Video

Skip 

  • Non-rewarded video 15s or shorter, are non-skippable and no skip button is shown
  • Non-rewarded video, 16s or longer is skippable after 5s and a Skip button is presented in the upper right hand corner after 5s
  • The end card is always shown after a user completes or skips the video

Countdown Timer

  • A countdown timer immediately appears at the bottom left of the video based on video duration passed in VAST XML

Call to Action

  • Call to Action button reads “Download” when the app store is detected as the landing page

Video Close Behavior

  • When the user taps the close button on the video end card, they return to the app (i.e., resume gameplay)
  • When the user clicks the CTA button during video playback, they are taken to the DSPs landing page (app store, in-app browser, deep link). Once the landing page is closed, the video resumes playing according to the Skip & End Card logic which is described here.

Close & End Card

  • The Fyber SDK always presents an end card upon video completion
  • The close-button appears on the top right-hand side with a 3 second delay

Orientation

  • Fyber does not have any orientation restrictions, we abide by app and device settings 

Sound

  • The sound icon is always available to be toggled On/Off by the user. A sound icon immediately appears in the upper left of the user’s screen with the option to mute/unmute the video.
  • Fyber always supports the device's sound setting. If the device is set to mute, the ad plays with sound off. If the device is not set to mute, the ad plays with sound on, by default.
  • Fyber has added a capability for publishers to override sound settings per user session according to the user's device settings within the app, starting from Fyber Marketplace Android SDK version 7.4.0 and iOS version 7.5.2.

Rewarded Video

Duration

  • Rewarded Videos must be 30s or less

Skip

  • Rewarded Video is non-skippable and no skip button is presented

Countdown

  • A countdown timer immediately appears at the bottom left of the video based on video duration passed in VAST XML

Close & End Card

  • The Fyber SDK always presents an end card upon video completion
  • The close button appears on the top right-hand side with a 3 second delay

Orientation

  • Fyber does not have any orientation restrictions, we abide by app and device settings 

Rewarded Playables

Duration

  • Rewarded Playables must be 30s or less

Close

  • The Fyber SDK adds a close button to the upper right corner after 30 seconds
  • Most commonly, the DSP controls the duration and presents their own close button in less than 30s. To do this, they must use MRAID.useCustomClose()
  • Fyber adds a fail-safe x-button after 30s when MRAID.useCustomClose() is detected to ensure all ads can be closed by the user

Countdown

  • There is no countdown timer 
 

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