Ad Format Summary

Supported Ad Formats

Fyber supports the following ad formats:

HTML Ads

These ads include all display ads, such as banners, MRECs and interstitial ads.

For more information, click here

MRAID 2.0

MRAID (Mobile Rich-Media Ad Interface Definitions) is an API for running rich media ads.

For more information, click here.

VAST and End Cards

VAST 2.0, is a Video Ad Serving Template (VAST) for structuring ad tags that serve ads to video players. Fyber supports fullscreen video ads and encourages all buyers to run end cards to increase performance.

For more information, click here.

Ad Creative Types

The following Ad Creative Types are supported by Fyber:

Playables

Playables are fullscreen, interactive ads that allow users to preview the content of an app. Playables should include a Call to Action to encourage users to download or further engage with an app.

For more information, click here

Rewarded Videos

Rewarded Video Ads (Opt-in ads) are fullscreen video ads that offer the user a reward in exchange for watching a video.

For more information, click here.

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