Note
This report is intended for Publishers using Offer Wall.
Introduction
Offer Wall Edge Reports is an analytic reporting tool, based on the millions of events generated from Fyber's Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 different metrics and dimensions.
To enter the Edge Reports, login here.
Edge Reports offer two different views:
Performance
- Every action / revenue metric, is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to exchange rates / Offer Wall position in the game and any other action, impact performance. It also allows you to see the revenue contribution from your daily active users.
Billing
- Every action/revenue metric, is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions and other events, as they happened.
Note
For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.
Edge Report Dimensions
Set out below are the groups and the dimensions contained within them, relevant to the Edge Report.
| Group | Dimension | Description |
|---|---|---|
| Date / Time | Date | Day Level Only |
| Delivery | Offer Actual Position | The actual displayed positing of the offer in the container when it was presented |
| Demand | Affiliate Network Name | Legacy offer aggregators |
| Campaign ID | The campaign ID / offer ID as defined by the advertiser in the Fyber system | |
| Campaign Name | A campaign’s / offer's unique identifier (string) as defined in Fyber’s systems | |
| Campaign Title | A campaign’s / offer's title as presented in OFW | |
| Campaign Type | [CPI / CPE / CPL (also includes survey) / CPS (Sales)] | |
| Demand ID | Advertiser’s ID as defined in Fyber’s systems | |
| Demand Name | Advertiser’s name | |
| Dynamic Payout Enabled | [Yes / No] | |
| Offer Task Type | Video View Download / App Install Survey Completion Social Media Engagement Registration Lead Generation Mobile Subscription Purchase / Payment required Free Trial In-App Action |
|
| Program ID | Advertiser’s app identifier as defined in Fyber’s systems | |
| Program Name | Advertiser’s app name as defined in Fyber’s systems | |
| Device | Device Manufacturer | Device manufacturer of the device on which the impression was served |
| Device OS | Device OS of the device on which the impression was served (Android / iOS) | |
| Device OS Version | Device OS version on which the impression was served | |
| SDK Version | The SDK version running on the device in which the impression was served | |
| Engagement | Offer Completion Range | [up to 1 min, 1 -5 min, 5-20 min, 20 min to 1 hour, 1 - 3 hours, 3 - 10 hours, 10 - 24 hours, 1 - 3 days, 3 - 7 days, 7 - 14, 14 and up] |
| Inventory | App Store Name | Publisher's app name as can be found in app store |
| City | The city in which the impression was served | |
| Country | The country in which the impression was served | |
| Fyber Publisher App ID | Publisher’s app identifier as defined in the Fyber system | |
| Fyber Publisher App Name | Publisher’s app name as defined in the Fyber system | |
| Integration Type | API / Mobile integration | |
| Placement Identifier | The identifier for the Offer Wall placement | |
| Publisher Account Name | Publisher’s account name as defined in the Fyber system | |
| Publisher App Bundle | Bundle ID from app store | |
| Publisher App Store Category | Publisher’s app category information from app store. Could be: sports, lifestyle, social… | |
| Publisher ID | Publisher’s ID as defined in the Fyber system | |
| System | Conversion Type | Organic or Customer Support Generated |
Edge Report Metrics
| Group Name | Metric | Description | Formula |
|---|---|---|---|
| Delivery | Avg. Offers per Container | Average offers presented in Offer Wall container (measured by impressions) | sum(Offer Impressions) / sum(OFW Container Impressions) |
| Offer Avg. Position | The average position the Offer received for each container impression | ||
| Publisher's Container Fill Rate | Container Impressions with at least 1 offer to Container Impressions rate | Container Impressions with at least 1 offer / Container Impressions | |
| Offer Impressions | Individual offer impression count | ||
| Offer Impressions per DAU | Offer impressions divided by Daily Active Users. | Offer Impressions / DAU | |
| Offer Impressions per DEU | Offer impressions divided by Daily Engaged Users. | Offer Impressions / DEU | |
| Offer Wall Unique Users | The number of unique users who opened Offer Wall | ||
| Publisher App Unique Users | The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start. When splitting by day, it shows the Daily Active Users. | ||
| OFW Container Impressions | Offer Wall container impressions count | ||
| Validation Response | The average amount of times an offer was presented to users | sum(Offer Impressions) / sum(Unique Users) | |
| Engagement | Container CTR | Offers clicks to container impressions rate. Publisher's metric | offer click / container impression |
| Conversions / Click Rate | |||
| Conversions / Impressions Rate | |||
| Conversions / Installs Rate | Offer conversions to the offer installs ratio | Offer Conversions / Offer Installs | |
| Offer Clicks | The clicks that takes the user to the app store/landing page. When using the mobile-wall integration type, this will represent the click after the info window is displayed. | ||
| Offer Completion Time | Average time to complete an offer | sum(time to convert) / sum( conversions) | |
| Offer Conversions | Amount of conversions generated from offers | ||
| Offer CTR | Offers clicks (that forward user to task landing page) to impressions rate | offer click / offer impression | |
| Offer Info Click | The initial clicks of the offer, which opens the offer info window. When using the Offer Wall API integration type, this will not be available | ||
| Offer into CTR | The ratio of offer clicks to the total offer impressions | offer info click / offer impression | |
| Offer Ticket Count | The number of reports per offer, generated by users | ||
| OFW Engagement Rate | Offer Wall's daily engaging users divided by the publisher app's daily active users. | OFW unique users / DAU*100 | |
| Revenue | Publisher ARPU | Average publisher’s revenue per Offer Wall unique daily engaged users | sum(Publisher Revenue) / sum(Unique Users) |
| Publisher ARPDAU | Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start. | ||
| Publisher eCPA | Publisher's revenue measures per publisher's payout | sum(Publisher Revenue) / sum(Payout) | |
| Publisher Offer eCPM | Publisher's revenue per thousand offer impressions | sum(Publisher Revenue) / sum(Offer Impressions) | |
| Publisher Revenue | Total publisher's payout received from Fyber | sum(Publisher Payout) |