Edge Report - Publishers

Note

This report is intended for Publishers using Offer Wall.

Introduction

Offer Wall Edge Reports is an analytic reporting tool, based on the millions of events generated from Fyber's Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 different metrics and dimensions.

To enter the Edge Reports, login here.

Edge Reports offer two different views:

Performance

  • Every action / revenue metric, is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to exchange rates / Offer Wall position in the game and any other action, impact performance. It also allows you to see the revenue contribution from your daily active users.

Billing

  • Every action/revenue metric, is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions and other events, as they happened.

Note

For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here. 

Edge Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Edge Report.

Group Dimension Description
Date / Time Date Day Level Only
Delivery Offer Actual Position The actual displayed positing of the offer in the container when it was presented
Demand Affiliate Network Name Legacy offer aggregators
  Campaign ID The campaign ID / offer ID as defined by the advertiser in the Fyber system
  Campaign Name A campaign’s / offer's unique identifier (string) as defined in Fyber’s systems
  Campaign Title A campaign’s / offer's title as presented in OFW
  Campaign Type [CPI / CPE / CPL (also includes survey) / CPS (Sales)]
  Demand ID Advertiser’s ID as defined in Fyber’s systems
  Demand Name Advertiser’s name
  Dynamic Payout Enabled [Yes / No]
  Offer Task Type Video View
Download / App Install
Survey Completion
Social Media Engagement Registration
Lead Generation
Mobile Subscription
Purchase / Payment required
Free Trial
In-App Action
  Program ID Advertiser’s app identifier as defined in Fyber’s systems
  Program Name Advertiser’s app name as defined in Fyber’s systems
Device Device Manufacturer Device manufacturer of the device on which the impression was served
  Device OS Device OS of the device on which the impression was served (Android / iOS)
  Device OS Version Device OS version on which the impression was served
  SDK Version The SDK version running on the device in which the impression was served
Engagement Offer Completion Range [up to 1 min, 1 -5 min, 5-20 min, 20 min to 1 hour, 1 - 3 hours, 3 - 10 hours, 10 - 24 hours, 1 - 3 days, 3 - 7 days, 7 - 14, 14 and up]
Inventory App Store Name Publisher's app name as can be found in app store
  City The city in which the impression was served
  Country The country in which the impression was served
  Fyber Publisher App ID Publisher’s app identifier as defined in the Fyber system
  Fyber Publisher App Name Publisher’s app name as defined in the Fyber system
  Integration Type API / Mobile integration
  Placement Identifier The identifier for the Offer Wall placement
  Publisher Account Name Publisher’s account name as defined in the Fyber system
  Publisher App Bundle Bundle ID from app store
  Publisher App Store Category Publisher’s app category information from app store. Could be: sports, lifestyle, social…
  Publisher ID Publisher’s ID as defined in the Fyber system
System Conversion Type Organic or Customer Support Generated

Edge Report Metrics

Group Name Metric Description Formula
Delivery Avg. Offers per Container Average offers presented in Offer Wall container (measured by impressions) sum(Offer Impressions) / sum(OFW Container Impressions)
  Offer Avg. Position The position the Offer received for each container impression, compared to the other offers  
  Publisher's Container Fill Rate Container Impressions with at least 1 offer to Container Impressions rate Container Impressions with at least 1 offer / Container Impressions
  Offer Impressions Individual offer impression count  
  Offer Impressions per DAU Offer impressions divided by Daily Active Users. Offer Impressions / DAU
  Offer Impressions per DEU Offer impressions divided by Daily Engaged Users. Offer Impressions / DEU
  Offer Wall Unique Users The number of unique users who opened Offer Wall  
  Publisher App Unique Users The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start. When splitting by day, it shows the Daily Active Users.  
  OFW Container Impressions Offer Wall container impressions count  
  Validation Response The average amount of times an offer was presented to users sum(Offer Impressions) / sum(Unique Users)
Engagement Container CTR Offers clicks to container impressions rate. Publisher's metric offer click / container impression
  Conversions / Click Rate    
  Conversions / Impressions Rate    
  Conversions / Installs Rate Offer conversions to the offer installs ratio Offer Conversions / Offer Installs
  Offer Clicks The clicks that takes the user to the app store/landing page. When using the mobile-wall integration type, this will represent the click after the info window is displayed.  
  Offer Completion Time Average time to complete an offer sum(time to convert) / sum( conversions)
  Offer Conversions Amount of conversions generated from offers  
  Offer CTR Offers clicks (that forward user to task landing page) to impressions rate offer click / offer impression
  Offer Info Click The initial clicks of the offer, which opens the offer info window. When using the Offer Wall API integration type, this will not be available  
  Offer into CTR The ratio of offer clicks to the total offer impressions offer info click / offer impression
  Offer Ticket Count The number of reports per offer, generated by users  
  OFW Engagement Rate Offer Wall's daily engaging users divided by the publisher app's daily active users. OFW unique users / DAU*100
Revenue Publisher ARPU Average publisher’s revenue per Offer Wall unique daily engaged users sum(Publisher Revenue) / sum(Unique Users)
  Publisher ARPDAU Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start.  
  Publisher eCPA Publisher's revenue measures per publisher's payout sum(Publisher Revenue) / sum(Payout)
  Publisher Offer eCPM Publisher's revenue per thousand offer impressions sum(Publisher Revenue) / sum(Offer Impressions)
  Publisher Revenue Total publisher's payout received from Fyber sum(Publisher Payout)
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