Benefit to DSPs
Bid Loss Notifications provide granular, immediate feedback on a per impression basis, helping DSPs:
- Receive auction transparency on pricing and blocks (bid below the floor, lost to a higher bidder, advertiser blocked, etc.)
- Uncover technical issues that prevent successful bids (timeout, invalid adomain, etc.)
- Understand the winning clear price of the auction in order to improve pricing strategies
Requirements
- Partner must be setup as an RTB enabled bidder on the Inneractive Exchange
Getting Started
Contact your dedicated Programmatic Demand Manager to enable this feature:
- DSP to pass the lurl in the bid response, which allows Fyber to fire a loss notification when applicable
- For notifications on timeouts, please provide a static URL endpoint to your Demand Manager
- To receive transparency on the winning clear price, add the ${AUCTION_PRICE} macro to your tracking pixel and Fyber will return the winning clear price in $USD
What's Not Supported?
We do not support error code 0 (win) for the lurl. For win notifications, please use the nurl parameter.
Loss Notifications Errors Table
Set out below are the codes and possible reasons for loss notification errors.
Code | Reason |
---|---|
1 | Internal Error |
2 | Impression Opportunity Expired |
3 | Invalid Bid Response |
6 | Invalid (i.e., malformed) Advertiser Domain |
7 | Missing Markup |
9 | Missing Bid Price |
100 | Bid was Below Auction Floor |
101 | Bid was Below Deal Floor |
102 | Lost to Higher Bid |
103 | Lost to a Bid for a PMP Deal |
202 | Creative Filtered - Disapproved by Exchange |
205 | Creative Filtered - Advertiser Exclusions |
206 | Creative Filtered - App Bundle Exclusions |
207 | Creative Filtered - Not Secure |
209 | Creative Filtered - Category Exclusions |
210 | Creative Filtered - Creative Attribute Exclusions |
...
"id": "5194605187929577452",
"impid": "1",
"price": 2.522437,
"adomain": ["example.com"],
"attr": [6],"lurl":"http://dsp_sample/inneractiveid=5194605187929577452\u0026code=${AUCTION_LOSS}",
"w": 320,
"h": 480
}]
}]
}