Benefit to DSPs

Bid Loss Notifications provide granular, immediate feedback on a per impression basis, helping DSPs:

• Receive auction transparency on pricing and blocks (bid below the floor, lost to a higher bidder, advertiser blocked, etc.)
• Uncover technical issues that prevent successful bids (timeout, invalid adomain, etc.)
• Understand the winning clear price of the auction in order to improve pricing strategies 

Requirements

• Partner must be setup as an RTB enabled bidder on the Inneractive Exchange

Getting Started

Contact your dedicated Programmatic Demand Manager to enable this feature:

1. DSP to pass the lurl in the bid response, which allows Fyber to fire a loss notification when applicable
2. For notifications on timeouts, please provide a static URL endpoint to your Demand Manager
3. To receive transparency on the winning clear price, add the ${AUCTION_PRICE} macro to your tracking pixel and Fyber will return the winning clear price in $USD

What's Not Supported?

We do not support error code 0 (win) for the lurl. For win notifications, please use the nurl parameter.

Loss Notifications Errors Table

Set out below are the codes and possible reasons for loss notification errors.

... 

      "id": "5194605187929577452",
      "impid": "1",
      "price": 2.522437,
      "adomain": ["example.com"],
      "attr": [6],"lurl":"http://dsp_sample/inneractiveid=5194605187929577452\u0026code=${AUCTION_LOSS}",
      "w": 320,
      "h": 480
    }]
  }]
}