Fyber uses the app start event to count the app's unique users. When looking at a daily aggregation, this represents that app's DAU (daily active users).
Fyber uses the app's unique users to reflect in our reporting system with the following metrics:
|Publisher App Unique Users||The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start! When splitting by day, it shows the daily active users (DAU)|
|Publisher ARPDAU||Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start!|
|OFW Engagement Rate||Offer Wall's daily engaging users divided by the publisher app's daily active users.|
|Offer Impressions per App Unique Users||Offer impressions divided by app unique users|
|OFW Impressions per App Unique Users||OFW impressions divided by app unique users|
- Fyber displays the unique users who opened the app during a chosen period of time and don't count duplicates (e.g. if timeframe = month, we show MAU)
- If Fyber identifies the same user from different countries (due to proximity), at the country level it appears twice, on a worldwide level - we count it once
- Fyber bases the count on the user game if provided. If not, Fyber counts based on device ID
These metrics are accurate only if a publisher initializes our SDK on app start!