Calculating an App's Unique Users

Introduction

Fyber uses the app start event to count the app's unique users. When looking at a daily aggregation, this represents that app's DAU (daily active users).

Fyber uses the app's unique users to reflect in our reporting system with the following metrics:

Metric Description
Publisher App Unique Users The publisher app's unique active users. This metric is accurate only when a publisher initializes our SDK on app start! When splitting by day, it shows the daily active users (DAU)
Publisher ARPDAU Publisher's average revenue per daily active users. This metric is accurate only when a publisher initializes our SDK on app start!
OFW Engagement Rate Offer Wall's daily engaging users divided by the publisher app's daily active users.
Offer Impressions per App Unique Users Offer impressions divided by app unique users
OFW Impressions per App Unique Users OFW impressions divided by app unique users

Clarifications

  • Fyber displays the unique users who opened the app during a chosen period of time and don't count duplicates (e.g. if timeframe = month, we show MAU)
  • If Fyber identifies the same user from different countries (due to proximity), at the country level it appears twice, on a worldwide level - we count it once
  • Fyber bases the count on the user game if provided. If not, Fyber counts based on device ID

Warning

These metrics are accurate only if a publisher initializes our SDK on app start!