Note
This report is intended for use by Publishers.
Introduction
The App Performance report is intended to assist FairBid users to better analyse their revenues. It provides publishers with the ability to create reports based on actual and accurate revenue data pulled directly from mediated networks' dashboards.
This report saves publishers the burden of logging in individually to mediated networks' dashboards to discover the amount of generated revenue.
What's in the Report?
In the App Performance report, you can find a concentrated list of dimensions and metrics to better understand the performance of your app. We have included important metrics such as DEU (Daily Engaged Users), ARPDEU and Fill Rate (available at both app and placement levels).
The revenues and impression counts for traditionally mediated networks data in this report come from the mediated networks' reporting APIs.
Note
For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.
Default View
To make it easier, the App Performance report default view shows the following details when the report is opened:
- Split by “App Name”
- The following metrics “Revenue”, “Impressions”, “Fill Rate”, “ARPDEU” and “eCPM” (in this order)
- Results are sorted by “Revenue” in descending order
- A default limit of 50 for “App Name”
- Three dimensions in the Pinboard Device OS”, “Country” and “Placement Type” (in this order) sorted by descending Revenue
App Performance Dimensions
Set out below are the groups and the dimensions contained within them, relevant to the App Performance report.
| Group Name | Dimension | Description |
|---|---|---|
| Device | Device OS | The operating system of the device upon which the app is installed |
| Experiments | Variant Name |
Name of the variant stored in the system. A variant is a group within a placement test. A placement test allows you to make informed decisions based on data by testing different placement configurations on a subset of your users. Once you have analysed the results of the test, choose the variant that preforms best. |
| Inventory | Variant ID (Ad Unit ID) | Internal Fyber ID for an Ad Unit |
| App ID | App identifier in the Fyber system | |
| App Name | A name given by the publisher to a placement they created in Fyber's system | |
| Placement ID | A Placements identifier in the Fyber system | |
| Placement Name | Placement Name as given by the publisher | |
| Placement Type |
Placement type describes how ads appear in your app and where ads are located. Placement types can be either:
|
|
| Product Line | Fyber FairBid or Fyber Marketplace | |
| Publisher ID | A publisher's identifier in the Fyber system | |
| Publisher Name | The name of the publisher in the Fyber system | |
| Location | Country | The country in which the impression was served |
| Reporting Source | Reporting Source | The source of the data. Can be either by Fyber's calculated data or the demand partner's report |
App Performance Metrics
Metrics appear in the left pane under the dimensions. Set out below are the the metrics relevant to the App Performance report.
| Group Name | Metric | Description |
|---|---|---|
| Engagement | ARPDEU | Average revenue for Daily Engaged User |
| Clicks | The total number of times users click on an ad | |
| Ad Completions | The number of times users completed watching a rewarded video | |
| Completion Rate | ||
| CTR | Click Through Rate - The total number of clicks divided by the total number of impressions | |
| DEU | The number of Daily Unique Users that had at least one impression in the selected timeframe | |
| Impressions |
The total number of ads shown to users across all of your placements and apps. If the demand parter is a mediated network, this metric appears as received by the mediated network API and may change over time. |
|
| Delivery | Fill rate | A percentage showing how much of the publisher's inventory is met with ads |
| Fills | The number of ad requests that were filled | |
| Ad Request | The number of requests for ads sent from an application to FairBid | |
| Show Rate | The number of impressions divided by the number of fills multiplied by 100% | |
| Revenue | eCPM |
Effective Cost per Thousand Impressions. If the demand partner is a mediated network, the eCPM is calculated by dividing the reported revenue by the reported impressions. Both the reported revenue and the reported impressions may change over time retroactively by the mediated network. This affects the presented figures of those metrics. |
| Publisher Revenue |
Total earnings accrued so far. This amount is subject to change when earnings are verified for accuracy. |