App Performance


This report is intended for use by Publishers.


The App Performance report is intended to assist FairBid users to better analyse their revenues. It provides publishers with the ability to create reports based on actual and accurate revenue data pulled directly from mediated networks' dashboards.

This report saves publishers the burden of logging in individually to mediated networks' dashboards to discover the amount of generated revenue.

What's in the Report?

In the App Performance report, you can find a concentrated list of dimensions and metrics to better understand the performance of your app. We have included important metrics such as DEU (Daily Engaged Users), ARPDEU and Fill Rate (available at both app and placement levels).

The revenues and impression counts for traditionally mediated networks data in this report come from the mediated networks' reporting APIs.


For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Default View

To make it easier, the App Performance report default view shows the following details when the report is opened:

  • Split by “App Name”
  • The following metrics “Revenue”, “Impressions”, “Fill Rate”, “ARPDEU” and “eCPM” (in this order)
  • Results are sorted by “Revenue” in descending order
  • A default limit of 50 for “App Name”
  • Three dimensions in the Pinboard Device OS”, “Country” and “Placement Type” (in this order) sorted by descending Revenue

App Performance Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the App Performance report.

Group Name Dimension Description
Device Device OS The operating system of the device upon which the app is installed
Experiments Variant Name

Name of the variant stored in the system.

A variant is a group within a placement test. A placement test allows you to make informed decisions based on data by testing different placement configurations on a subset of your users. Once you have analysed the results of the test, choose the variant that preforms best.

Inventory Variant ID (Ad Unit ID) Internal Fyber ID for an Ad Unit
App ID App identifier in the Fyber system
App Name A name given by the publisher to a placement they created in Fyber's system
Placement ID A Placements identifier in the Fyber system
Placement Name Placement Name as given by the publisher
Placement Type

Placement type describes how ads appear in your app and where ads are located.

Placement types can be either:

  • Banner: A basic placement type appearing at the top or bottom of the device's screen. Does not support video content.
  • Rewarded: Ad ad placement type supporting video content.
  • Interstitial: Full page ads appearing at natural breaks and transitions, such as level completion. Supports video content.
Product Line Fyber FairBid or Fyber Marketplace
Publisher ID A publisher's identifier in the Fyber system
Publisher Name The name of the publisher in the Fyber system
Location Country The country in which the impression was served
Reporting Source Reporting Source The source of the data. Can be either by Fyber's calculated data or the demand partner's report

App Performance Metrics

Metrics appear in the left pane under the dimensions. Set out below are the the metrics relevant to the App Performance report.

Group Name Metric Description
Engagement ARPDEU Average revenue for Daily Engaged User
Clicks The total number of times users click on an ad
Ad Completions The number of times users completed watching a rewarded video
Completion Rate  
CTR Click Through Rate - The total number of clicks divided by the total number of impressions
DEU The number of Daily Unique Users that had at least one impression in the selected timeframe

The total number of ads shown to users across all of your placements and apps.

If the demand parter is a mediated network, this metric appears as received by the mediated network API and may change over time.

Delivery Fill rate A percentage showing how much of the publisher's inventory is met with ads
Fills The number of ad requests that were filled
Ad Request The number of requests for ads sent from an application to FairBid
Show Rate The number of impressions divided by the number of fills multiplied by 100%
Revenue eCPM

Effective Cost per Thousand Impressions.

If the demand partner is a mediated network, the eCPM is calculated by dividing the reported revenue by the reported impressions.

Both the reported revenue and the reported impressions may change over time retroactively by the mediated network. This affects the presented figures of those metrics.

  Publisher Revenue

Total earnings accrued so far.

This amount is subject to change when earnings are verified for accuracy.


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