Offer Wall Report


This report is intended for Advertisers using Offer Wall.


The Offer Wall Report is an analytic reporting tool, based on the millions of events generated from Fyber's Offer Wall each day. It allows advertisers and publishers to track and improve performance by filtering and splitting data with over 40 different metrics and dimensions.

Offer Wall Report offer two different views:


  • Every action/revenue metric, is attributed to the time of the click and impression. This view allows a clear understanding of how your manipulations to bid/targeting/offer creatives, impact the performance of your campaigns.


  • Every action/revenue metric, is attributed to the time it happened. This view allows a clear understanding of the periodical revenues, conversions and other events, as they happened.


For full instructions of the functionality available to you with Fyber's Dynamic Reporting, click here.

Offer Wall Report Dimensions

Set out below are the groups and the dimensions contained within them, relevant to the Offer Wall Report.

Group Dimension Description
Date / Time Date Day Level Only
Delivery Offer Actual Position The actual displayed positing of the offer in the container when it was presented
Demand Affiliate Network Name Legacy offer aggregators
  Campaign ID The campaign / offer ID as defined by in the Fyber system
  Campaign Name The campaign / offer name (string) as defined by the Advertiser in ACP Edge
  Campaign Title The campaign / offer title as presented to the user in the Offer Wall
  Campaign Type [CPI / CPE / CPA]
  Demand Account Manager ID Advertiser’s account manager ID 
  Demand Account Manager Name Advertiser’s account manager name 
  Demand ID Advertiser’s ID as defined in Fyber’s systems
  Demand Name Advertiser’s name
  Dynamic Payout Enabled [Yes / No]
  Offer Task Type
  • Download / App Install
  • In-App Action
  • Survey Completion
  • Lead Generation
  • Registration
  • Purchase / Payment required
  • Free Trial
  • Quiz
  Program ID Advertiser’s app identifier as defined in Fyber’s systems
  Program Name Advertiser’s app name as defined in Fyber’s systems
  Action ID The name of the SDK event returned in the postback from attribution providers.
Device Device Manufacturer Device manufacturer of the device on which an event occurred
  Device OS Device OS of the device on which the event occurred (Android/iOS)
  Device OS Version Device OS version on which the event occurred
Engagement Offer Completion Range [up to 1 min, 1 -5 min, 5-20 min, 20 min to 1 hour, 1 - 3 hours, 3 - 10 hours, 10 - 24 hours, 1 - 3 days, 3 - 7 days, 7 - 14, 14 and up]
Inventory App Store Name Publisher's app name as defined in the app stores
  City The city in which the event occurred
  Country The country in which the event occurred
  Fyber Publisher App ID Publisher’s app identifier as defined in the Fyber system
  Fyber Publisher App Name Publisher’s app name as defined in the Fyber system
  Integration Type Offer Wall integration type (API / SDK)
  Publisher Account Name Publisher’s account name as defined in the Fyber system
  Publisher App Bundle Bundle ID from app store
  Publisher App Store Category Publisher’s app category information from app store
  Publisher ID Publisher’s ID as defined in the Fyber system
Micro Bidding Country Group The Country Group set at the campaign's micro bidding level
System Conversion Type Organic or Customer Support Generated

Offer Wall Report Metrics

Group Name Metric Description Formula
Delivery Offer Avg. Position The average position the Offer received for each container impression  
  Offer Impressions Individual offer impression count  
  Offer Unique Users The count of an offer's unique impressions based on unique users   
  Unique Offer Clicks Unique users that clicked the offer  
  Unique Offer Impressions The count of distinct offers presented on Offer Wall  
Engagement Conversions / Click Rate    
  Conversions / Impressions Rate    
  Conversions/Installs Rate Offer conversions to offer installs ratio

Offer Conversions /
Offer Installs

  Offer Clicks Refers to the click that takes the user to the app store/landing page.   
  Offer Completion Time Average time to complete an offer

sum(time to convert) /
sum( conversions)

  Offer Conversions Amount of conversions generated from offers  
  Offer CTR Offer clicks to impressions rate

offer click /
offer imp

  Offer Info Click The initial click of the offer, which opens the offer info window. When using the Offer Wall API integration type, this will not be available  
  Offer Info CTR The ratio of offer clicks to the total offer impressions

offer info click /
offer impressions

  Offer Ticket Count The number of reports per offer generated by users  
Revenue Advertiser ARPDEU Advertiser gross per offer unique daily engaged users sum(advertiser_gross) / sum(Offer Unique Users)
  Advertiser CPA Bid Advertiser gross revenue per conversion sum(advertiser_gross) / sum(Conversions )
  Advertiser Offer eCPM Advertiser gross revenue per one thousand offer impressions sum(advertiser_gross) / sum(offer impressions)
  Advertiser Spend Advertiser gross spend (Number of conversion * Advertiser CPA Bid)
  Advertiser IAP Revenue Total revenue generated from in-app purchases. Additional details can be found here.  
  Advertiser ROAS Advertisers's ROI from marketing activity on Fyber. Additional details can be found here. (Advertiser IAP Revenue)/(Advertiser Spend)
  D3/D7/D30 ROAS Accumulated revenue a cohort of users generated 3/7/30 days after the day of installation, which is referred to as D0, divided by advertiser spend for the chosen timeframe. Partial user data is also included.  (Total IAP Revenue 3/7/30 days post installation)/(Advertiser Spend)

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