Buyers Entrance

Getting Started

• Welcome to Marketplace Demand
• Onboarding with Fyber Marketplace

Programmatic Mediation

• Working with Programmatic Mediation
• Real-Time Bidding Integration for Mediation Partners
• Ad Request and Response Mechanics
• Bidding Factors

OpenRTB Specifications

• Contextual App Targeting for the Post-IDFA Era
• Fyber Marketplace OpenRTB 2.5 Specs
• IAB Categories
• Creative Attributes Table
• API Frameworks Table

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Ad Formats

• Ad Format Summary
• HTML Ads
• MRAID 2.0
• Video and End Cards
• Playables

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Click Options

• Smartlink
• Click to Native Browser

Fyber Reporting

• Using the Reports
• Buyers Report

Integration

• Bid Loss Notification
• Gzipping
• QPS Throttling
• A/B Testing
• Custom Extensions for Creative Optimization

Best Practices

• app-ads.txt
• Demand Content Policy
• sellers.json and schain
• Marketplace Demand Test App